About
San Diego vibes meets New York City momentum for the global stage.
Hello.
I’m a global brand and creative leader, and a hands-on multidisciplinary creator. For 15+ years I’ve led brand and creative at Fortune 100 and high-growth companies, building the strategy, teams, and systems that move organizations forward while staying deeply involved in the design, writing, and activations that make the ambition real.
At AIG, I led global brand across 80+ markets, including the AIG Women’s Open campaign, which generated $13.99M in media value on a $1.84M investment and grew U.S. broadcast reach by 60%. At Marsh, I built a 50+ person global creative organization supporting work across 140 markets, and also served as creative lead for parent company Marsh McLennan. Before that, I built and led Collective’s in-house agency, from pitch strategy for brands like L’Oréal, Diageo, and American Express through IPO roadshow marketing.
What ties it together is the magic and the machine. The magic is the idea people feel. The machine is the operating model (planning, workflows, brand governance) that gets it made well, in every market.
How I partner
With CEOs and CMOs, I connect brand and creative to business priorities.
With creative teams and agencies, I set a high bar, write clear briefs, and protect the craft.
My independent practice dates to 1998. I also make work for causes I care about, including co-writing, producing, and providing creative direction for the “Draw the Line” Coral Bay preservation video for Sunlit St John.
I served three years on Adobe’s Client Advisory Board and speak and mentor on brand strategy and creative leadership.
